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  From the Store to the City. Why the Quality Shopper Is Worth More Than an Advertising Campaign

  Every purchase that leaves your store is much more than just a sale: it is an opportunity for communication. Often we don't think about it, but the customer who crosses the threshold with a bag in his hand becomes a messenger of your brand. The personalized shopper is not a marginal detail, but a marketing tool that accompanies the customer along the streets of the city, in public transport, in the workplace and in private spaces. It is advertising that walks, that moves spontaneously without...

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  Is it worth spending more on a custom box?

  When you think about the packaging of your products, you are often faced with a choice: opt for a neutral box that costs less or invest a few extra cents for a personalized box with your brand. At first glance, the price difference may seem like an inconsequential detail, but the reality is that that small difference holds huge potential. A personalised box is not just a container: it is a powerful tool for communication, marketing and loyalty. That's why it's a real strategic investment for...

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  Evergreen greenery, like artificial plants transform homes, shops, restaurants and offices.

  Green has always been synonymous with life, hospitality and harmony, but real nature does not always manage to fit smoothly into the spaces in which we live and work. Houses with little light, hectic shops, fast-paced restaurants, and modern offices full of technological surfaces are not ideal environments for real plants to survive. This is where the new generation of artificial plants come into play, capable of combining aesthetics and functionality, offering always fresh and well-kept...

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  The charm of warm minimalism, the new neutral palette for autumn.

  When you enter the world of warm minimalism, you discover a visual language that speaks delicately and suggests elegance without the need for flashy ornamentation. You are faced with an aesthetic that mixes rigor and warmth, where clean lines and the absence of superfluous elements do not betray coldness but, on the contrary, welcome you.

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  Autumn psychology, how new colors will affect the consumer experience

  Autumn, with its soft light and warm colors, offers the perfect opportunity to create emotional connection with the customer. In retail and e-commerce, consciously using autumn shades means transforming the product into an experience, the point of sale into a story, the brand into a relationship. It's an authentic and powerful way to generate engagement, desire, and sales through beauty.

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  From classic to contemporary. How autumn colors will evolve in retail.

  When dealing with the topic of color in autumn retail, you must consider color not as a simple ornament, but as a linguistic code that shapes the customer's perception well before the rational interaction with the product. Each color chosen, each shade selected, acts in the depths of the consumer's psychology, evoking sensations, memories, predispositions to purchase.

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  Back to nature, the autumn colours of sustainable packaging.

  Every year there comes a time when nature seems to change its tone. The days are getting shorter, the air is clearer, and everything around is colored with intense, warm, enveloping shades. It is autumn, a season of transition that invites us to slow down, to observe, to rediscover deep connections. For those who work in the world of packaging and visual communication, this period represents an inexhaustible source of inspiration. Because right now, more than ever, you have the opportunity to...

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  Autumn 2025, the colors that will dominate the packaging.

  Colour, in seasonal packaging, is a powerful communication tool: it tells the atmosphere, responds to the expectations of the moment and strengthens the emotional bond with the consumer. For autumn 2025, the color palettes reflect influences from fashion, interior design and a growing sensitivity towards sustainability. Warm, deep and natural tones will best interpret the desire for authenticity and comfort, offering new opportunities to create coherent, elegant and memorable packaging.

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  Flat handle or lanyard handle? Still on the menu, what do you choose?

  Flat handle or twisted handle? It's not just a matter of form, but of style, functionality and brand perception. On the one hand, the essential simplicity of the dish, on the other, the solid elegance of the twisted: both sustainable, both recyclable, but each with its own personality. Find out which one best tells your identity, without encroaching on the luxury of handcrafted bags.

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  Colored Paper Shopper with Cord: The Enchantment of Packaging for Shops and Classy Events

  The elegance and practicality of coloured paper shopping bags with braided cord handles: resistant, sustainable and FSC certified. Available in various colors and sizes, with packs of 25 pieces, they offer maximum flexibility to customize the packaging of your store or event with style and environmental responsibility.

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  From the grass the paper ? Find out what the Grass Card is.

  Natural in appearance, sustainable in processes and revolutionary in concept: grass paper is an ecological solution that transforms a simple and abundant material, such as hay, into a precious resource for the future of printing, packaging and visual communication. It combines aesthetics and environmental responsibility, offering a concrete alternative to traditional cellulose without sacrificing functionality, quality and appeal.

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  Ribbons Personalized. Print, lettering and brand experience

  Personalized ribbons are not simple decorative accessories, but real communication tools that speak for the brand. Through colours, materials, messages and printing techniques, they contribute to building a memorable shopping experience that is consistent with the corporate identity. This article explores in depth the strategic value of custom tape in packaging, offering inspiration, real cases and practical tips to choose the one that best suits your style. From screen printing to emotional...

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  🎁 The Scientific "Wow" Effect: The Neuroscience of Unboxing

  What happens in the brain when you open a package?Discover how colors, sounds, textures and scents activate dopamine and transform unboxing into a moment of deep and memorable pleasure. A fascinating journey through neuroscience and emotions, with practical examples on how to create multisensory packages capable of surprising, building loyalty and making people talk about your brand. With ChartaRè, every package becomes an experience to remember (and share).

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  Mix & Match of textures: combining paper, fabrics and ribbons for holiday packaging

  In summer, everything is lightened, even the way of packaging: the materials become fresh, essential, but carefully chosen. The packaging follows this spirit, focusing on visual and tactile textures that enrich the gift experience. Paper, fabric and ribbon dialogue with each other, creating harmonious contrasts. It's not just about packaging, but about conveying emotions at first glance. When this happens, the packaging becomes an integral part of the gift.

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  A breath of wind in fabric. Introduction to the Tulle universe

  There is a material that seems to be made of air but, if you look closely, it is the result of an extraordinary alchemy between textile engineering and visual poetry: tulle.

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  Fall/Winter 2025-2026 Colors: Trends, Meanings and Color Contrasts

  Autumn/Winter 2025-2026 promises to be a season of color full of meanings and dualisms. The emerging palettes in home décor and lifestyle reflect a balance between the need for reassuring comfort and the desire for creative expression.

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  Organza Ribbon: transparent lightness, cutting-edge technology

  When you untie a bow made with an organza ribbon, it often happens to stand and watch it as it slips through your fingers like a breath of wind: thin, almost impalpable, yet surprisingly resistant. That small transparent ribbon contains a thousand-year history, cutting-edge textile technologies and a future that smells of sustainable innovation.

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  Satin and Double Satin Ribbon: Characteristics, Uses and How to Choose the Right One

  Satin ribbon is a type of ribbon produced through a particular weaving technique, the so-called "satin weave", which gives the fabric an extremely shiny and shiny side, and a more opaque and rough one on the back.

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  Professional Food Packaging: Wrappers for Delicatessens, Pastry Shops, Ice Cream Parlors and Food Processors.

  Investing in professional food packaging means investing directly in your corporate image and in the experience of your customers. A good wrapping communicates attention, quality and attention to detail, making the added value of your products immediately perceived.

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  Easter shop windows that enchant. Useful and very practical tips.

  Easter is a time of rebirth and delicate colors, ideal for creating eye-catching shop windows that arouse curiosity and entice passers-by to enter. Many people are looking for gifts, typical sweets and seasonal decorations, and a well-curated setting can transform a simple observer into a real customer.

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  The Choice of Color in the Wrapping of Takeaway Ice Cream: Perception and Psychology of the Consumer

  When it comes to packaging a product, the color of the wrapping is not just a matter of aesthetics, but a powerful tool that profoundly influences the consumer's perception. In this article we want to examine a specific case referring to ice cream makers

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  The Role of Color in Packaging: Psychology and Strategies for a Winning Package

  In the world of packaging, color is much more than just an aesthetic element: it is a strategic tool capable of influencing brand perception and purchase decisions. Before even touching the product, the customer comes into contact with its packaging and the color is the first signal that captures attention, conveys a message and arouses an emotion.

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  Printing Methods Guide, Discover the Perfect Technology for Your Every Need. Part 1

  Whether you're a graphic designer, entrepreneur, or simply curious about the industry, this guide will take you on a journey through the 18 main printing methods, including how they work, what materials they use, their benefits, and their ideal applications. Find out which technology is right for you: do you want luxury prints with tactile effects? Are you looking for the highest quality for large print runs? Or maybe a three-dimensional effect that catches the eye? Whatever your goal, you'll...

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  Printing Methods Guide, Discover the Perfect Technology for Your Every Need. Part 2

  Part 2 of 3. It was not our intention to divide the article into three but we were forced by the vastness and depth of the article which, on a single page, simply did not fit. To continue reading at the end of each article you will find a link that takes you to the next part.

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  Printing Methods Guide, Discover the Perfect Technology for Your Every Need. Part 3

  Part 3 of 3. It was not our intention to divide the article into three but we were forced by the vastness and depth of the article which, on a single page, simply did not fit.

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  Shopkeeper, don't give up!

  The difficulty of small retailers in fully meeting the expectations of today's consumers derives mainly from the limited variety of products they can offer. Unlike large chains or e-commerce platforms, small stores have limited space and resources, making it impossible to have the full range of products a customer could want.

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  Packaging Tapes and Wedding Favors: Materials, Techniques and Trends for Perfect Packaging

  Decorative ribbons are a fundamental element in gift packaging and in the packaging of wedding favors, transforming a simple wrapping into a work of refined design. Choosing the right tape is not just an aesthetic issue, but affects the perception of the brand, the sustainability of the packaging and the functionality of the packaging itself.

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  Boho-Chic.What is it ?

  Boho-Chic has gained a prominent position in the fashion and interior design scene thanks to its ability to reinterpret the influences of the past in a modern way. Although it has its roots in the bohemian movement of the nineteenth century and the hippy iconography of the 60s and 70s, it has been able to adapt to current tastes, becoming a real lifestyle.

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  Buying guide for transparent bags.

  Transparent bags are an essential element in food packaging, particularly in pastry and ice cream laboratories, as they combine the need to protect the product from the external environment with the desire to highlight its shape and colors.

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  The Perfect Logo for Your Store: How to Reflect Your Brand Identity and Win Over Customers.

  Understanding who you are as a brand is the first step to creating an effective logo. Your brand identity is not limited to what you sell, but includes the values, mission, and emotions you want to convey to your customers.

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