Guides and advice on packaging for shops and businesses - page 2

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  Paper shopping bags: flat handle or lanyard handle? Practical guide to choice.

  If you say "shoppers", "envelopes" or "bags" in your store, you are actually talking about the same thing: the first packaging that the customer takes away and that, outside the door, continues to tell who you are. It's not just the graphics or color that make the difference. Above all, the handle does it, because it is the point where the customer really feels quality: in the grip, in the comfort, in the stability while walking, in the safety with which he carries the purchase. This is where...

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  Guide to the Packaging that sells: how to make wine, oil and vinegar feel value even before tasting.

  Even before the customer uncorks, pours, smells or tastes, you have already sold (or lost) an important part of the value of your wine, oil or vinegar. Because in specialized retail – and in particular in wine shops – the purchase decision almost always arises from signals: visual, tactile, "stage" signals, which the brain interprets as clues of quality, rarity, care, brand consistency. In other words: the perceived value is built first in the packaging and only then in the palate.

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  The Store Reset After the Sales: 12 Practical Strategies to Rebuild Margins, Windows and Receipt medio

  After the sales, the store must get out of the logic of the discount and rebuild perceived value. Showcases, layouts, packaging, checkout area and assortment must communicate a new commercial phase. Shopping bags, boxes, gift wrap, tissue and ribbons help to make the delivery more accurate and professional. An effective reset allows you to protect margins, increase the medio receipt and enhance the value of new products.

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  Packaging for e-commerce and physical stores: a beautiful, protective and ready-to-ship package

  Packaging for e-commerce and physical stores must work in several moments: counter sales, shipping and gifts. Effective packaging protects the product, enhances the purchase and reduces the need for double packaging. Boxes, tissues, fillers, shopping bags and ribbons must be chosen to combine aesthetics, resistance and practicality. A well-designed system helps the store serve better, ship more confidently, and make every order more curated.

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  Sales, light receipts and smart shopping bags: why focus on digital printing in low quantities.

  When the sales arrive, the store changes pace. Admissions increase, purchases multiply, but often the receipt medio lightens. Outlet garments, end-of-series, small accessories, impulse items: everything contributes to making the warehouse turn, but it does not always justify the use of your institutional shopper, perhaps made with an important paper, reinforced handles, fine finishes and a unit cost that only makes sense on full prices. It is at this time that many stores find themselves at a...

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  Christmas packaging for shops: what to order before the peak in December

  Christmas packaging for stores should be ordered before the peak in December to avoid delays, stockouts and improvised choices. Gift boxes, shoppers, paper, tissue, ribbons and fillers must be ready before sales increase.Proper planning helps the counter and checkout to work better, reducing waiting times and messy packaging.Preparing materials in advance allows you to sell more, serve better and enhance each gift.

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  RexPack Paper Bags with Adhesive Flaps: Fast, Safe and Sustainable Packaging for your Business.

  When you run a store or take care of the packaging counter yourself, you know that packaging is never just a matter of aesthetics. Every gesture you make – putting the product in the bag, closing, applying any stickers – is repeated dozens, hundreds of times a day. Each extra step weighs on time, staff workload and, ultimately, costs. RexPack paper bags with adhesive flap are designed precisely to intervene on this operational level: they allow you to make packaging faster, tidier and safer,...

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  Carefree Christmas Packaging: the Advantages of Shoppers with Christmas Graphics

  During the Christmas period, packaging becomes a marketing lever in its own right: it is not just an accessory, but an integral part of the shopping experience you offer your customers. The shopper you deliver at the counter is the first and last physical contact with your brand: it accompanies the customer on the street, enters homes, moves between offices and families. For this reason, even if it is not personalized with your logo, it is never "neutral".

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  Cardboard baskets: the versatile and sustainable solution for packaging food and wine products and Christmas gifts

  Choosing how to present a gift is an integral part of the experience you offer your customers. With cardboard baskets you enhance food and wine products and Christmas gifts with a coherent, orderly and contemporary visual language. You get a solid and light package, capable of protecting the contents and, at the same time, highlighting the brands, colors and textures that tell the story of your assortment.

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  Honeycomb paper. The complete guide to the sustainable alternative to bubble wrap.

  In everyday packaging, real innovation is not a "fashionable" material, but a solution that works every day on the counter, in the warehouse and in the hands of those who open the package. Honeycomb paper was created exactly with this goal: to transform a simple, mono-material and legible support into a protection system capable of wrapping, blocking and presenting the product in an orderly way.

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  How-to guide: How to choose the right packaging for your online store.

  When a customer buys online, the wait is all concentrated in one moment: the arrival of the package. It is not just a delivery, but the realization of a promise, made possible by logistics, care and strategic choices. And it is precisely the packaging that makes the difference. A box is never just a container: it is protection, image, sustainability and a tool for loyalty. It is the first real contact with your brand, the business card that tells who you are. In this article, you will learn...

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  Personalizzati Paper Bags for Restaurants: why choose digital printing

  In recent years, takeaway has become a fundamental part of the restaurant business: pizzerias, trattorias, sushi bars and gourmet restaurants have learned that packaging is not only a practical support, but also a powerful communication tool. Among the various elements, the paper bag plays a key role: it accompanies the customer out of the restaurant, follows him home and often remains in sight even after the meal has been eaten.

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  Practical Guide: Ecological packaging for typical products, perhaps even organic

  In recent years, the consumer has radically changed the way they look at food products, and in particular typical and organic ones. If once it was enough to offer quality and taste, today the customer expects much more: he wants transparency, traceability, authenticity, but above all consistency. In other words, it is not enough to declare that the product comes from environmentally friendly agriculture or craftsmanship: every aspect of the supply chain must tell the same story, including the...

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  How to set up a shop window in a pharmacy

  The window of a pharmacy is not just an exhibition space: it is a real communication tool that speaks to the customer even before he enters. In a few seconds it must convey trust, clarity and professionalism, but also capture attention and stimulate curiosity. Setting it up effectively requires method, good taste and a precise strategy.

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  From the Store to the City. Why the Quality Shopper Is Worth More Than an Advertising Campaign

  A quality shopper is not just a container: it takes the brand out of the store and makes it visible in everyday life.It protects the purchase, completes the service and contributes to the perception of the value of the product.Format, resistance, handle and customization must be chosen according to the real needs of the business.Find out how to transform an operational need into a concrete communication tool.

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  Is it worth spending more on a custom box?

  When you think about the packaging of your products, you are often faced with a choice: opt for a neutral box that costs less or invest a few extra cents for a personalized box with your brand. At first glance, the price difference may seem like an inconsequential detail, but the reality is that that small difference holds huge potential. A personalised box is not just a container: it is a powerful tool for communication, marketing and loyalty. That's why it's a real strategic investment for...

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  Colored Paper Shopper with Cord: The Enchantment of Packaging for Shops and Classy Events

  The elegance and practicality of coloured paper shopping bags with braided cord handles: resistant, sustainable and FSC certified. Available in various colors and sizes, with packs of 25 pieces, they offer maximum flexibility to customize the packaging of your store or event with style and environmental responsibility.

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  From the grass the paper ? Find out what the Grass Card is.

  Grass paper is a natural-looking paper, made with a proportion of plant fibers obtained from dried grass.In the packaging, it immediately communicates attention to the environment, materiality and a more organic feeling than traditional papers. It can be interesting for shoppers, boxes, boxes, gift boxes, gift wrapping, printed materials, and responsible packaging projects. To use it well, it is necessary to evaluate function, resistance, printability, natural color and consistency with the...

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  Ribbons Personalized. Print, lettering and brand experience

  Personalized ribbons are not simple decorative accessories, but real communication tools that speak for the brand. Through colours, materials, messages and printing techniques, they contribute to building a memorable shopping experience that is consistent with the corporate identity. This article explores in depth the strategic value of custom tape in packaging, offering inspiration, real cases and practical tips to choose the one that best suits your style. From screen printing to emotional...

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  Organza Ribbon: transparent lightness, cutting-edge technology

  When you untie a bow made with an organza ribbon, it often happens to stand and watch it as it slips through your fingers like a breath of wind: thin, almost impalpable, yet surprisingly resistant. That small transparent ribbon contains a thousand-year history, cutting-edge textile technologies and a future that smells of sustainable innovation.

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  Satin and Double Satin Ribbon: Characteristics, Uses and How to Choose the Right One

  Satin ribbon is a type of ribbon produced through a particular weaving technique, the so-called satin weave, which gives the fabric an extremely shiny and shiny side, and a more opaque and rough one on the back.

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  Professional Food Packaging: Wrappers for Delicatessens, Pastry Shops, Ice Cream Parlors and Food Processors.

  Investing in professional food packaging means investing directly in your corporate image and in the experience of your customers. A good wrapping communicates attention, quality and attention to detail, making the added value of your products immediately perceived.

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  Easter shop windows that enchant. Useful and very practical tips.

  Easter is a time of rebirth and delicate colors, ideal for creating eye-catching shop windows that arouse curiosity and entice passers-by to enter. Many people are looking for gifts, typical sweets and seasonal decorations, and a well-curated setting can transform a simple observer into a real customer.

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  The Choice of Color in the Wrapping of Takeaway Ice Cream: Perception and Psychology of the Consumer

  The colour of the take-away ice cream wrapping influences the customer's perception already at the time of delivery. For ice cream parlors and take-away activities, paper, bags, shopping bags and details must communicate freshness and quality. The color choice must be consistent with the logo, style of the restaurant, product and materials used at the counter. Well-coordinated packaging makes ice cream more recognizable, more refined and more memorable even outside the store.

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  Printing Methods Guide, Discover the Perfect Technology for Your Every Need. Part 1

  Whether you're a graphic designer, entrepreneur, or simply curious about the industry, this guide will take you on a journey through the 18 main printing methods, including how they work, what materials they use, their benefits, and their ideal applications. Find out which technology is right for you: do you want luxury prints with tactile effects? Are you looking for the highest quality for large print runs? Or maybe a three-dimensional effect that catches the eye? Whatever your goal, you'll...

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  Printing Methods Guide, Discover the Perfect Technology for Your Every Need. Part 2

  Part 2 of 3. It was not our intention to divide the article into three but we were forced by the vastness and depth of the article which, on a single page, simply did not fit. To continue reading at the end of each article you will find a link that takes you to the next part.

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  Printing Methods Guide, Discover the Perfect Technology for Your Every Need. Part 3

  Part 3 of 3. It was not our intention to divide the article into three but we were forced by the vastness and depth of the article which, on a single page, simply did not fit.

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  Shopkeeper, don't give up!

  The difficulty of small retailers in fully meeting the expectations of today's consumers derives mainly from the limited variety of products they can offer. Unlike large chains or e-commerce platforms, small stores have limited space and resources, making it impossible to have the full range of products a customer could want.

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  Ribbons for packaging and wedding favors: how to choose for your business

  Decorative ribbons are a fundamental element in gift packaging and in the packaging of wedding favors, transforming a simple wrapping into a work of refined design. Choosing the right ribbon is not only a matter of aesthetics, but affects the perception of the brand, the sustainability of the packaging and the functionality of the packaging itself.

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  Buying guide for transparent bags.

  Transparent bags are an essential element in food packaging, particularly in pastry and ice cream laboratories, as they combine the need to protect the product from the external environment with the desire to highlight its shape and colors.

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