From the grass the paper ? Find out what the Grass Card is.

What is grass paper

Grass paper is a paper made from a mixture of fibres, in which some of the traditional cellulose is replaced by fibres made from dried grass. The result is a cellulose-based substrate with a distinctive appearance, generally not aggressively bleached and characterized by a natural color that can vary from light beige to soft green. The small plant particles on the surface help to create a recognizable texture that is rougher and more organic than many standard papers. In the world of packaging, this visual feature is very important. A weed paper package immediately communicates a different language: less industrial, more natural, closer to the raw material. Gift wrapping paper and wrapping papers are often chosen not only to cover or wrap, but to convey an image. The grass paper works precisely on this perception.

However, it should not be confused with a universal paper suitable for every use. Like all papers, grass paper must also be evaluated for weight, strength, printability and destination. It can be interesting for secondary packaging, communication, boxes, shopping bags and packaging that want to tell naturalness, but it must be chosen according to the actual project.

Natural and packaging papers

25 Sheets of Colored Havana Sealing Paper€24.37

Havana Sealing Paper Reel Cm.70x100 mt. Natural and Colorful€37.21

Wrapping paper Millerighe Havana kg. 5€28.69

50 Sheets of Havana Millerighe Wrapping Paper in Giant format cm.100x140€30.86

Because its appearance communicates sustainability

The grass paper communicates sustainability even before the customer reads a technical description. Its not perfectly uniform color, visible fibers and slightly textured surface make it immediately different from a white coated paper or a heavily treated cardboard. This effect is useful for natural brands, artisan shops, delicatessens, herbalist's shops, organic cosmetics, packaged food products and businesses that want to strengthen a more responsible narrative. The Wrapping Paper, Packaging & Food Packaging category helps you understand how important it is to choose paper based on your actual use. A paper may have a natural appearance, but it must still respect the function for which it is used: wrapping, protecting, packaging or presenting. The value of grass paper lies in consistency. If a product communicates naturalness, craftsmanship or attention to raw materials, packaging that is too shiny or artificial can create distance. A more vegetable-looking paper, on the other hand, reinforces the message. Perceived sustainability stems from this alignment between product, material and visual story. For this reason, grass paper should not be treated as a simple decorative alternative, but as part of a wider choice regarding identity, assortment and way of delivering the product.

Applications in store packaging

In store packaging, grass paper can be interesting for shopping bags, bags, cases, bands, inserts, tags and gift boxes. It is particularly suitable when the store wants to differentiate itself with a more natural and less standardized image. A sustainable boutique, an organic food store, a natural perfumery or an artisanal deli can derive value from a material that immediately communicates attention and authenticity. Paper shopping bags are one of the most visible elements of delivery. Even when they are not made of grass paper, they can be chosen in colors and finishes consistent with a natural line. The Shoppers, Bags and Bags complete the counter service and accompany the customer out of the store, becoming a mobile communication support. Grass paper can inspire a more natural palette consisting of Havana, cream, sage green, tan and warm white. This language can also be applied with available and easily manageable materials, creating an orderly and consistent packaging without complicating the warehouse. The point is to maintain continuity between what the store sells and how it packages it. A natural packaging must be credible, but also quick to prepare and easy to repeat every day.

Shoppers and bags for a natural line

Recycled Havana paper shopper with flat handle, 8 sizes€77.67

White kraft paper shopping bag with flat handle, 9 sizes€87.11

Havana sealing paper shopper with flat handle 46+18x49 pcs.200€123.79

Havana kraft paper shopper with cord handle, 8 sizes€81.56

Grass paper, printing and personalisation

One of the most important aspects to evaluate is the press. Grass paper has a natural colour base and a surface that may have small visual irregularities. This means that the graphics must be carefully designed. Colors that are too light can lose legibility, while simple, black, green, brown, or solid color logos can be more consistent and more legible. The Shopper and Custom Boxes category is useful when we want to transform packaging into a recognizable element of the brand. Personalized Papers and Tissue Papers also allow you to work on the internal visual identity of the package, especially for e-commerce, boutiques and gift products. With natural-looking materials, customization should be clean. You don't need to load the box with too many graphic elements. A well-placed logo, a light pattern, or a basic message can suffice. The risk, on the contrary, is to overload a paper that already communicates a lot through its texture. Grass paper works when the graphics enhance the material, not when it completely covers it. The choice of print colour must also take into account the background: a natural substrate changes the colour perception and requires clear contrasts.

Boxes, cases and gift boxes

Grass paper finds one of the most interesting applications in the world of boxes and cartons. Rigid or semi-rigid packaging with a natural surface can enhance cosmetics, packaged food products, accessories, handicrafts, soaps, perfumes, small objects and corporate gifts. The material becomes part of the message: the customer perceives a packaging that is less anonymous and more consistent with a product that is attentive to quality. Gift Boxes and Gift Boxes allow you to build neat, proportionate and ready-to-deliver packages. Even when you are not using grass paper directly, you can work on havana cardstock, natural finishes, paper fillers and consistent color combinations. Gift wrapping should not be excessive. If the material already has a textural look, it is better to complete it with simple details: a light tissue, a brown shaving, a natural ribbon or a matching shopping bag. The goal is to create a neat but not artificial packaging. A box with a natural look should convey balance, not improvisation. This is why it is important to choose formats that are appropriate for the product, avoiding containers that are too large that require unnecessary fillings or too small that compromise the presentation.

Boxes and fillers for natural packaging

Avana Boxes Square Base Bottom and Lid€2.24

Rectangular Box Bottom and Lid Havana€4.31

Havana Paper Chip filler and protective for Packaging and Packaging€35.29

kg.5 of Recycled Paper Chips fillers and protectors for Packaging and Packaging€23.26

Combine grass paper with tissues, tapes and fillers

Grass paper works very well with materials that respect its natural tone. Tissue Paper for Packaging can create a light and tidy interior, especially if chosen in white, ivory, cream, delicate green or other compatible shades. The Chip Filling Box can add volume and stability in gift boxes, baskets, gourmet packaging and mixed sets. The tapes must also be chosen with moderation. Decorative Ribbons allow you to complete the package with different colors and finishes, while Fabric Ribbons are suitable when we want a softer and more refined finish. In natural packaging, colors such as ivory, sage green, brown, linen, warm white, or burgundy may work better than shades that are too bright. The pairing must follow a hierarchy. If paper is the protagonist, tissue paper and ribbon must complete. If the box is very simple, the tissue can add color. If the product is premium, the tape can raise the perceived value. Natural packaging does not mean poor packaging, but a conscious choice of materials and details. A well-constructed line can be simple, recognizable, and suitable for many sales occasions.

ChartaRè method to choose natural materials also for e-commerce

To choose natural materials such as grass paper, we must start from the product and not from the material. First we evaluate what the package needs to do: contain, wrap, protect, present or communicate. Then we define the channel: counter sales, gift wrapping, e-commerce shipping, corporate gifts or customized packaging. Finally, we choose paper, box, shopper, tissue, filler and finish. In e-commerce, packaging is the first physical contact between customer and brand. Natural-looking packaging can strengthen the perception of care, but it must also arrive intact. This is why a distinction must be made between presentation and protection. Grass paper can enhance boxes, cable ties, inserts or communication materials, but when technical protection is needed we must also consider Packaging and Shipping and Safe Shipping Boxes. Natural packaging that arrives damaged does not communicate sustainability, but poor design. Plain Wrapping Paper can be useful for building sober and continuous lines, while Fancy Wrapping Paper can give character to seasonal or promotional packaging. Gift Bags and Pouches , on the other hand, help to manage small products and quick packs. At ChartaRè, we help shops, e-commerce, boutiques, delicatessens, herbalist's shops, perfumeries and retail businesses to build packaging solutions consistent with product, style and service. Grass paper is interesting because it immediately conveys an idea of nature and sustainability, but its value grows when it is included in a complete system. The best packaging is not the one that follows a trend, but the one that makes the product clearer, the delivery tidier and the brand identity more recognizable.

Finishes and customization for natural packaging

50 MT Double Satin Tape€1.83

Glossy Polypropylene Tape for Gift Packaging€2.63

Havana Shopper Flat Handle Personalized in Color€163.48

Extra Tissue Paper 20 gr. Personalized with 1 color cm.75x100€1,537.20