The history of Rossi Carta is a history of continuity. Not only of a company that crosses time, but of people who, one after the other, pick up a baton and carry it forward with the same sense of responsibility. Domenico Colucci, now at the helm of the reality, says that the most concrete sign of this continuity is an apparently technical detail: the VAT number, which has always remained the same. A number that, over time, has become a symbol of the generational transition and the coherence of a path: faces change, markets evolve, but the spirit of those who built the foundations remains alive.
At the center of this story is Vittorio Rossi, the founder, described as the soul of the company. A hardworking man, capable of dedicating his life to paper processing with total dedication. Ambitious and courageous, Vittorio Rossi had a clear vision: to grow it was not enough to work well, it was also necessary to build a team that was up to par. He was not simply looking for labor; He was looking for competent, enterprising people, capable of sharing a project. People who could bring capital, of course, but above all experience, talent and courage. In that choice, even then, there was a modern idea of business: the company as a collective path.
That vision has driven a decisive transformation. Rossi Carta, which began as a small workshop, has begun to structure itself in an increasingly solid way, until it has become a company with specific skills and distinct business units. Vittorio Rossi knew the work of production intimately, but he sensed that growth required a balance between what happens inside the company and what happens outside, on the market. This is why it has always looked for excellent artisans and capable sellers: a combination that would allow it to keep together product quality and commercial strength. It was a decisive strategy, because it supported the expansion without losing attention to care, detail and reliability.
The stages of this journey are marked by dates and corporate transitions, but above all by choices that tell of a constant evolution. The company was officially founded on March 18, 1963, with the company name "Rossi Vittorio e Salvi Egisto snc". Over the years, significant changes followed, new members joined and organisational transformations took place, until it evolved into Rossi Carta snc in 2004. In 2012 Domenico Colucci joined as partner and CEO: a step that marked the start of a phase more oriented towards innovation and structured growth.
From that moment, Rossi Carta expanded its channels and projects. The rossicarta.it e-commerce is born, designed to serve the Italian B2B market with efficiency and competence, and RedsPaper, the brand dedicated to the production unit, takes shape. Production is further strengthened in 2023, when RedsPaper moves to a larger site, increasing production capacity and opening up new development opportunities.
It is in this trajectory that one of the most recent and strategic choices fits in: the transition from RossiCarta to ChartaRè.com as the name of the online store. This is not a simple rebranding, but a change of perspective. If RossiCarta was born to respond directly to the needs of the Italian B2B market, today the horizon is wider, in terms of offer and audience. ChartaRè thus becomes a name capable of telling both roots and future: "Charta" recalls the history of paper and the tradition of expertise from which everything was born; "Re" recalls the concept of recycling, understood not as a slogan, but as a concrete value consistent with the company's identity.
The new name marks the beginning of a phase that aims for a more modern, simple, and personalized customer experience. The ChartaRè.com platform is designed to be more scalable, integrated, and better able to represent the breadth of products and services available. It is an evolution that does not deny history, but makes it legible in the present: the company remains the same as always in terms of seriousness and quality, but speaks the language of a contemporary market.
Looking ahead, the direction is clear: to continue to innovate while keeping at the center the values that have allowed Rossi Carta to cross generations and changes. Quality, sustainability, organizational solidity and attention to people remain the cornerstones. ChartaRè was born exactly from here: from the desire to grow further, but without losing the deep meaning of the work done so far. A story that, starting from a laboratory and a founder with courage and vision, today is projected into the future with a renewed identity and the same dedication as always.