Popular posts

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  Artificial Flowers and Plants: Elegance, Functionality and Innovation for Every Environment

  Artificial flowers and plants are a decorative element that is increasingly appreciated for their ability to combine beauty, practicality and versatility. Over the centuries, they have gone from being simple rudimentary imitations to real works of art, thanks to the evolution of materials and production techniques.

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  Buying guide for transparent bags.

  Transparent bags are an essential element in food packaging, particularly in pastry and ice cream laboratories, as they combine the need to protect the product from the external environment with the desire to highlight its shape and colors.

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  Christmas 2025: the trendy colors for gift wrappers and decorations

  Find out how to dress up your Christmas 2025 with current and consistent palettes. From midnight blue and Future Dusk to the cherry red & butter yellow pair. I guide you in the choice of papers, ribbons, textures and matte metallics. Transform wrappers and decorations into a photographable and premium story. Find ready-made combinations and tips on light, materials and sustainability. From sage and kraft to luxurious neutrals, to jewel & champagne. Design shop windows, parcels, and...

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  How to Decorate the Corporate Reception for Christmas: Ideas and Tips to Create a Festive and Professional Atmosphere

  The Christmas atmosphere presents a unique opportunity for companies to create a welcoming and professional environment, perfect for receiving customers and employees during the festive period.

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  Because the Christmas Tree exists. Origins, legends and meanings of a timeless symbol.

  Every year, as the days get shorter and the cold begins to be felt, a scene is repeated almost everywhere: a tree, real or artificial, enters the house, is filled with lights and decorations, becomes the visual and emotional center of Christmas. We take it for granted, as if it had always existed, but in reality the Christmas Tree is the result of centuries of intertwined traditions, overlapping legends, cultural and religious choices that have transformed its meaning and appearance.

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  Practical guide. Christmas Lighting: How to Create Magical and Welcoming Atmospheres

  Christmas Lighting: How to Create Magical and Welcoming Atmospheres Christmas lighting plays a fundamental role in transforming any environment into a magical place, where the festive atmosphere permeates every corner of the house. Lights are not only

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  Cardboard Shipping Boxes

  Cardboard boxes are fundamental elements in the logistics chain and in the management of modern shipments. Used to protect and transport goods of all kinds, they represent a practical, economical and sustainable solution, essential for the global economy.

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  5 Christmas Tree Trends in 2024

  Minimalist elegance, which is expressed through the use of reduced but carefully selected decorations, continues to be a dominant trend in 2024.

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  The Positive Shopping Experience to Build Customer Loyalty

  In the world of commerce, competition is increasingly fierce and standing out is becoming increasingly difficult. However, there is one crucial aspect that can make the difference between a one-time customer and a loyal customer: the shopping experience. In this blog, we'll explore the importance of creating a positive shopping experience and how this can lead to customer loyalty.

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  How to Choose the Perfect Christmas Tree

  Minimalist elegance, which is expressed through the use of reduced but carefully selected decorations, continues to be a dominant trend in 2024.

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  Outdoor furniture and garden furniture: buying guide

  If you already have an outdoor space, you can consider yourself lucky and luck should not be thrown away as if it had always been there and always will be. A small garden represents a value and can easily become the favorite place to organize time for oneself and with others.

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  Christmas with Pets: Joy, Safety and Precautions for a Pet-Proof Holiday Environment

  Christmas is synonymous with magic: lights that illuminate homes, sparkling decorations and the Christmas tree that becomes the beating heart of the festive atmosphere.

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  Bomboniera and Favour The unexpected cultural comparison

  When we talk about English "favours" and Italian "favours", we are faced with a real clash of cultures. Imagine an Italian wedding favor: rich, decorated, often sparkling, perhaps with a beautiful satin bow and a bag of sugared almonds that smells of almonds and sugar. Now think of an English favour : a minimalist box, a jute bag or a small jar of homemade jam.

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  The Perfect Logo for Your Store: How to Reflect Your Brand Identity and Win Over Customers.

  Understanding who you are as a brand is the first step to creating an effective logo. Your brand identity is not limited to what you sell, but includes the values, mission, and emotions you want to convey to your customers.

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  The perfect box for your desserts. Why the box is important for sweets

  The presentation of desserts is a fundamental aspect in the pastry and gastronomy sector. The care with which a dessert is packaged not only affects the visual impact, but helps define the entire customer experience, from the first glance to the moment of tasting.

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  Printing Methods Guide, Discover the Perfect Technology for Your Every Need. Part 1

  Whether you're a graphic designer, entrepreneur, or simply curious about the industry, this guide will take you on a journey through the 18 main printing methods, including how they work, what materials they use, their benefits, and their ideal applications. Find out which technology is right for you: do you want luxury prints with tactile effects? Are you looking for the highest quality for large print runs? Or maybe a three-dimensional effect that catches the eye? Whatever your goal, you'll...

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  Packaging Tapes and Wedding Favors: Materials, Techniques and Trends for Perfect Packaging

  Decorative ribbons are a fundamental element in gift packaging and in the packaging of wedding favors, transforming a simple wrapping into a work of refined design. Choosing the right tape is not just an aesthetic issue, but affects the perception of the brand, the sustainability of the packaging and the functionality of the packaging itself.

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  The Christmas tree

  One of the first representations of a kind of Christmas tree is by Pacino di Bonaguida (1280-1340) where Christ is depicted crucified on a stylized tree.

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  Professional Guide: How to choose, assemble, open, illuminate and decorate the Christmas tree.

  An impeccable Christmas tree is not born by chance: it is the result of method, eye and some window dressing tricks that you can make your own right away. With this manual I accompany you, step by step, on a complete path — from the choice of the structure to the finishing of the last bow — to obtain a professional result in any context: shop window, living room, hotel lobby or company corner. The goal is to give you a clear and replicable process, so as to transform each setting into a...

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  A Practical Guide to Creative Packaging

  Packaging is much more than just a wrapper to protect a product: it is a very powerful communication and branding tool.

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  The Hottest Trends in the World of Wedding Favors for 2024

  The world of wedding favors is constantly evolving, with new trends emerging every year to meet the ever-changing needs and tastes of consumers. 2024 is no exception, with a host of new creative ideas, innovative materials, and design styles gaining traction in the party favor industry.

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  How to Optimize Packaging for E-commerce.

  Let's face it: packaging is the business card of every online brand. It's not just a box or envelope, but the perfect opportunity to make a good first impression. In a world where there are no physical stores, the packaging does the talking for you. It's not just about protecting the product, it's about making the customer happy and, why not, making them say "Wow!"

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  Easter shop windows that enchant. Useful and very practical tips.

  Easter is a time of rebirth and delicate colors, ideal for creating eye-catching shop windows that arouse curiosity and entice passers-by to enter. Many people are looking for gifts, typical sweets and seasonal decorations, and a well-curated setting can transform a simple observer into a real customer.

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  Decorating a small house for Christmas

  We often like, since childhood, that time of year when everything gets cold, the streets become hectic and adorned with colored lights, the air is crisp and stings the nostrils, bringing the smell of snow and fragrant sweets to the nose.

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  Folding Cardboard Gift Boxes: Elegance, Functionality and Craftsmanship

  Gift boxes represent one of the most important and distinctive elements in the world of packaging, as they combine aesthetics and functionality in a single product. These are not simply containers, but real visual communication tools, capable of enhancing the content and creating a memorable experience for those who receive them.

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  The Enduring Appeal of Artificial Flowers: Applications and Benefits

  Artificial flowers have a long history of use in multiple contexts, from home decorations to accessories for special events. These floral artifacts, made from a variety of materials such as silk, plastic, paper, and others, offer a number of advantages over their natural counterparts, and their use continues to be widespread and appreciated in many cultures and environments. In this article, we will explore the multiple applications and benefits of artificial flowers.

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  From the grass the paper ? Find out what the Grass Card is.

  Natural in appearance, sustainable in processes and revolutionary in concept: grass paper is an ecological solution that transforms a simple and abundant material, such as hay, into a precious resource for the future of printing, packaging and visual communication. It combines aesthetics and environmental responsibility, offering a concrete alternative to traditional cellulose without sacrificing functionality, quality and appeal.

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  Gold, Red and Green: the history of Christmas colors and how to use them in the window and packaging

  When you think of Christmas and try to imagine a "classic" decoration, you don't start from a shape, a texture or a material. Start with three colors. You immediately see a deep red, an intense green, a touch of gold that catches the light. Before you even choose a ribbon, a ball or a box, the palette is already there, carved into your visual memory. It's as if Christmas has an unwritten color code that you, your customer, and everyone who walks into the store know instinctively, without...

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  The Choice of Color in the Wrapping of Takeaway Ice Cream: Perception and Psychology of the Consumer

  When it comes to packaging a product, the color of the wrapping is not just a matter of aesthetics, but a powerful tool that profoundly influences the consumer's perception. In this article we want to examine a specific case referring to ice cream makers

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  The Importance of Packaging in the Customer Bond

  In the world of commerce, many times the focus is solely on the economic transaction: the customer pays for a product and the store supplies it. However, there is much more at stake behind this simple financial operation. The overall customer experience, from the initial interaction with the brand to the use of the product, is what determines their loyalty and brand attachment over time. In this article, we'll explore the importance of packaging in creating a lasting connection with the...

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