Even before the customer uncorks, pours, smells or tastes, you have already sold (or lost) an important part of the value of your wine, oil or vinegar. Because in specialized retail – and in particular in wine shops – the purchase decision almost always arises from signals: visual, tactile, "stage" signals, which the brain interprets as clues of quality, rarity, care, brand consistency. In other words: the perceived value is built first in the packaging and only then in the palate.

When you reset the store in the period after winter sales, everything revolves around the post-sales and retail strategies that allow you to build a real sales restart without falling back into the logic of discounting. In this phase, your goal is to work on the full price, on margins and on rebuilding margins in a structured way, because retail profitability is not recovered with a stroke of luck but with consistent work on perceived value and price perception.

When you enter the world of ceremonies, you immediately realize that packaging is not an accessory. It is a part of the ritual. It is what the guest touches first, what remains on the table during lunch, what ends up in photographs and videos, what is kept in a drawer "because I don't mind throwing it away". In other words, your work does not consist only in "packaging", but in giving a visible form to the meaning of an important passage: a promise, a sacrament, a goal.

Micro-seasons are not a fad, nor are they a creative exercise for their own sake. They are a concrete, measurable and very contemporary way of governing the customer's attention in a year that, by now, no longer moves in large blocks.

In a market where the customer can discover a product in the window, order it from the smartphone and receive it at home the next day, the packaging is no longer a simple wrapper. It is the first physical contact with the brand, it is the concrete proof of a promise and, often, it is the last impression that remains when the product has already been used. The reality is that today a package must be able to do much more than in the past: it must work well at the point of sale, withstand the...

When a customer receives a purchase, the color of the wrapping speaks even before the words. It is a silent and immediate message, which does not require explanations and does not allow replicas: in a fraction of a second it suggests whether what we are about to open is precious or ordinary, curated or improvised, contemporary or out of time.

Quiet luxury, citrus and digital teal are not just suggestive labels, but the perfect synthesis of what Spring 2026 asks of retail packaging. Let's imagine the moment when a customer enters the store, touches a box, observes a wrapper, crosses the colors of a window. Even before reading a logo or perceiving the scent of a product, it is the color that speaks, promises an experience, defines the tone of the relationship with the brand. The new season brings with it a clear question: to...

When the sales arrive, the store changes pace. Admissions increase, purchases multiply, but often the receipt medio lightens. Outlet garments, end-of-series, small accessories, impulse items: everything contributes to making the warehouse turn, but it does not always justify the use of your institutional shopper, perhaps made with an important paper, reinforced handles, fine finishes and a unit cost that only makes sense on full prices. It is at this time that many stores find themselves at a...

A refined gift, a memory that remains: choosing an EDG Enzo De Gasperi Christmas ball is not simply opting for a decoration, but deciding to give a fragment of emotion, enclosed in an object that will return in your hands, and in front of your eyes, every year. At a time of year when gifts are all alike – gift cards, standard baskets, small anonymous objects – a quality Christmas ball, with attention to detail and recognizable by style, becomes a distinctive sign, a discreet but powerful way...

Every year, as the days get shorter and the cold begins to be felt, a scene is repeated almost everywhere: a tree, real or artificial, enters the house, is filled with lights and decorations, becomes the visual and emotional center of Christmas. We take it for granted, as if it had always existed, but in reality the Christmas Tree is the result of centuries of intertwined traditions, overlapping legends, cultural and religious choices that have transformed its meaning and appearance.

Red berries everywhere. We see them intertwined in the garlands on the doors, set between the needles of the tree, lying on the centerpieces, fixed as a small chromatic seal on the bows of the gift packages. At Christmas it is almost impossible for your gaze not to stumble, several times a day, on these tiny points of color.

From the stage to the shop windows: the Nutcracker as an icon of Christmas decorations.Just read this title to immediately visualize a soldier in uniform, his look proud and his mouth ready to crush imaginary nuts. The Nutcracker is not just a decorative object: it is a character. It brings with it a story, an imagery, a precise atmosphere. And it is precisely this narrative nature that makes it one of the most powerful allies for those who design Christmas windows, gift corners and shop...

Imagine a Saturday in December, in the middle of the Christmas month. The door of your shop opens all the time, the phone rings, someone asks for information, someone is in a hurry, someone wants "just to take a look but then surely come back with the gift list". Meanwhile, at the checkout, the scene is always the same: customer buying, customer asking for the gift box, time passing while looking for the right paper, cutting, folding, fixing the tape, making sure that the package does not...

When you think of Christmas and try to imagine a "classic" decoration, you don't start from a shape, a texture or a material. Start with three colors. You immediately see a deep red, an intense green, a touch of gold that catches the light. Before you even choose a ribbon, a ball or a box, the palette is already there, carved into your visual memory. It's as if Christmas has an unwritten color code that you, your customer, and everyone who walks into the store know instinctively, without...

If the Christmas tree is much more than just a decoration for you, the Pino Luxury New EDG is exactly the type of product you should know well. You are not choosing "just any tree": you are deciding what will be the visual fulcrum of Christmas at home, in the store, in the hotel, in the showroom. And this completely changes the way you look at materials, lights, finishes, stability, ease of assembly and durability.

When you run a store or take care of the packaging counter yourself, you know that packaging is never just a matter of aesthetics. Every gesture you make – putting the product in the bag, closing, applying any stickers – is repeated dozens, hundreds of times a day. Each extra step weighs on time, staff workload and, ultimately, costs. RexPack paper bags with adhesive flap are designed precisely to intervene on this operational level: they allow you to make packaging faster, tidier and safer,...

During the Christmas period, packaging becomes a marketing lever in its own right: it is not just an accessory, but an integral part of the shopping experience you offer your customers. The shopper you deliver at the counter is the first and last physical contact with your brand: it accompanies the customer on the street, enters homes, moves between offices and families. For this reason, even if it is not personalized with your logo, it is never "neutral".

Choosing how to present a gift is an integral part of the experience you offer your customers. With cardboard baskets you enhance food and wine products and Christmas gifts with a coherent, orderly and contemporary visual language. You get a solid and light package, capable of protecting the contents and, at the same time, highlighting the brands, colors and textures that tell the story of your assortment.

An impeccable Christmas tree is not born by chance: it is the result of method, eye and some window dressing tricks that you can make your own right away. With this manual I accompany you, step by step, on a complete path — from the choice of the structure to the finishing of the last bow — to obtain a professional result in any context: shop window, living room, hotel lobby or company corner. The goal is to give you a clear and replicable process, so as to transform each setting into a...

In everyday packaging, real innovation is not a "fashionable" material, but a solution that works every day on the counter, in the warehouse and in the hands of those who open the package. Honeycomb paper was created exactly with this goal: to transform a simple, mono-material and legible support into a protection system capable of wrapping, blocking and presenting the product in an orderly way.

Entering the store and asking for a gift wrapping is, for your customer, a moment of trust. He is not just buying a product: he entrusts you with the last step, the one that transforms an object into a gesture. Mocha Mousse is the perfect ground on which to grow this confidence. It is a soft brown, with warm undertones, capable of warming the atmosphere without weighing it down, of reassuring without being anonymous.

The wrapping is not a gesture of courtesy: it is your last yardstick of sale. When you accompany a purchase over the counter, you're not simply covering a product; You're building a scene where hands, eyes, and memory work together. The rustling paper, the texture of the tissue, the rigor of a clean fold, the knot that closes like a signature: every detail shifts the perception of value and gives the customer the feeling of having been chosen, not just served.

An impeccable Christmas tree is not born by chance: it is the result of method, eye and some window dressing tricks that you can make your own right away. With this manual I accompany you, step by step, on a complete path — from the choice of the structure to the finishing of the last bow — to obtain a professional result in any context: shop window, living room, hotel lobby or company corner.

Find out how to dress up your Christmas 2025 with current and consistent palettes. From midnight blue and Future Dusk to the cherry red & butter yellow pair. I guide you in the choice of papers, ribbons, textures and matte metallics. Transform wrappers and decorations into a photographable and premium story. Find ready-made combinations and tips on light, materials and sustainability. From sage and kraft to luxurious neutrals, to jewel & champagne. Design shop windows, parcels, and...

This guide is designed for our customers who are looking for an artificial tree that is meant to last, with professional aesthetics and easy maintenance. We write in an operational way, without lists, so that each chapter can be read as an autonomous micro-manual.

The chip is much more than just a filler: it is a detail capable of protecting, enhancing and communicating. Whether it's in white paper to give light, in recycled white to combine elegance and sustainability, in Havana to convey authenticity, or in transparent polypropylene to offer resistance and lightness, each choice tells something about the product and the brand. In this article, we explore the characteristics, curiosities and practical tips for choosing and making the best use of...

When a customer buys online, the wait is all concentrated in one moment: the arrival of the package. It is not just a delivery, but the realization of a promise, made possible by logistics, care and strategic choices. And it is precisely the packaging that makes the difference. A box is never just a container: it is protection, image, sustainability and a tool for loyalty. It is the first real contact with your brand, the business card that tells who you are. In this article, you will learn...

In recent years, takeaway has become a fundamental part of the restaurant business: pizzerias, trattorias, sushi bars and gourmet restaurants have learned that packaging is not only a practical support, but also a powerful communication tool. Among the various elements, the paper bag plays a key role: it accompanies the customer out of the restaurant, follows him home and often remains in sight even after the meal has been eaten.

In recent years, the consumer has radically changed the way they look at food products, and in particular typical and organic ones. If once it was enough to offer quality and taste, today the customer expects much more: he wants transparency, traceability, authenticity, but above all consistency. In other words, it is not enough to declare that the product comes from environmentally friendly agriculture or craftsmanship: every aspect of the supply chain must tell the same story, including the...

The window of a pharmacy is not just an exhibition space: it is a real communication tool that speaks to the customer even before he enters. In a few seconds it must convey trust, clarity and professionalism, but also capture attention and stimulate curiosity. Setting it up effectively requires method, good taste and a precise strategy.