Latest posts

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  The perfect box for your desserts. Why the box is important for sweets

  The presentation of desserts is a fundamental aspect in the pastry and gastronomy sector. The care with which a dessert is packaged not only affects the visual impact, but helps define the entire customer experience, from the first glance to the moment of tasting.

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  Artificial Flowers and Plants: Elegance, Functionality and Innovation for Every Environment

  Artificial flowers and plants are a decorative element that is increasingly appreciated for their ability to combine beauty, practicality and versatility. Over the centuries, they have gone from being simple rudimentary imitations to real works of art, thanks to the evolution of materials and production techniques.

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  Shopper and the strategic role in modern packaging

  Shopping bags, commonly known as paper bags or bags, have acquired a crucial role in modern packaging. From utilitarian tools they have transformed into powerful means of communication and branding, directly influencing the customer experience and conveying brand values.

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  Do you know what tissue paper is?

  Tissue paper is an extremely thin and lightweight type of paper, characterized by a smooth surface and variable transparency. This material, prized for its versatility and refined appearance, is commonly used in multiple industries, such as packaging, crafts, fashion, and even the food industry.

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  Multisensory Packaging: How to Stimulate All the Senses to Surprise Customers

  Multisensory packaging is much more than a wrapper; It is an experience that communicates, surprises and loyalty. It's about designing packaging that doesn't just catch the eye, but also engages touch, smell, sound, and in some cases, even taste.

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  Bomboniera and Favour The unexpected cultural comparison

  When we talk about English "favours" and Italian "favours", we are faced with a real clash of cultures. Imagine an Italian wedding favor: rich, decorated, often sparkling, perhaps with a beautiful satin bow and a bag of sugared almonds that smells of almonds and sugar. Now think of an English favour : a minimalist box, a jute bag or a small jar of homemade jam.

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  How to Optimize Packaging for E-commerce.

  Let's face it: packaging is the business card of every online brand. It's not just a box or envelope, but the perfect opportunity to make a good first impression. In a world where there are no physical stores, the packaging does the talking for you. It's not just about protecting the product, it's about making the customer happy and, why not, making them say "Wow!"

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  The Trendy Colors for Spring-Summer 2025

  The introduction to the spring-summer 2025 season cannot be separated from a reflection on the values that guide consumption and design: authenticity, balance and innovation. The colors chosen reflect a changing world, where the need for connection with nature mixes with the desire for lightness and imagination.

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  Cardboard Shipping Boxes

  Cardboard boxes are fundamental elements in the logistics chain and in the management of modern shipments. Used to protect and transport goods of all kinds, they represent a practical, economical and sustainable solution, essential for the global economy.

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  Packaging Trends 2025: Design, Materials and Innovation.

  In this article, we will explore the most significant packaging innovations for 2025: innovative materials, cutting-edge technologies and design styles that not only meet the needs of modern consumers, but anticipate their expectations. You will discover how packaging can become a powerful strategic tool to stand out in the market and create an emotional bond with customers.

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  Boxes or Bags: When to Choose One or the Other?

  The choice between boxes and bags is a strategic decision that depends on several factors: the type of product, the brand image and the experience you want to offer to the customer. Both options have specific benefits, but understanding when to use one or the other can make a difference in your perception of product value.

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  Folding Cardboard Gift Boxes: Elegance, Functionality and Craftsmanship

  Gift boxes represent one of the most important and distinctive elements in the world of packaging, as they combine aesthetics and functionality in a single product. These are not simply containers, but real visual communication tools, capable of enhancing the content and creating a memorable experience for those who receive them.

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  The Christmas Baubles, all handmade, handcrafted, made with the heart. A great gift.

  Christmas is a holiday that brings with it traditions, emotions and the desire to create magical atmospheres. And what better represents this magic than the Christmas tree, with its twinkling lights and unique decorations that tell stories and convey emotions? Among the most iconic and beloved Christmas decorations, Christmas baubles hold a special place.

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  Why Choose an EDG Enzo de Gasperi Christmas Tree

  When it comes to choosing a Christmas tree, or any object destined to become part of our lives, the decision often goes beyond the functionality of the product. This is where luxury is distinguished from commercial, and choice is transformed into a matter of value, experience and uniqueness.

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  The Professional Choice and Decoration of the Christmas Tree

  The Christmas tree is the undisputed protagonist of the Christmas holidays, a symbol of tradition, warmth and beauty. In addition to being a decorative element, it represents an opportunity to express one's creativity and personality, transforming any room into a magical place. However, the choice and decoration of a Christmas tree are not simple: they require attention, awareness and a pinch of technical knowledge to obtain a truly professional result.

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  The Complete Guide to Buying the Perfect Christmas Tree

  The Christmas tree is the beating heart of the holiday season. A symbol of tradition, joy and sharing, the tree is not just a decoration, but an element that transforms the home into a magical and welcoming place. Choosing the right tree, however, is not a task to be underestimated: shape, size, materials and style must harmonize with the available space, budget and personal taste.

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  Color Harmony in the Gift Box

  Color analysis in the context of gifts is a fascinating analysis of the importance of color combinations and harmony, revealing their emotional impact on the recipient.

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  Practical Guide: The Value of Packaging. Gift Boxes and Bottles that Make a Difference.

  In the world of food and wine, product quality is only one part of the overall customer experience. Whether it's a bottle of fine wine, artisanal extra virgin olive oil, refined preserves or spirits with a unique character, packaging plays a fundamental role in communicating value

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  The Ultimate Guide to Decorative Ribbons: Materials, Styles and Techniques

  Imagine opening a carefully wrapped gift box, embellished with a shiny ribbon that catches the light in a play of reflections. Even before discovering what it contains, you are already immersed in an experience of beauty, attention, wonder.

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  The Trendy Colors for Christmas Packaging: Tips and Inspirations

  The Christmas season is one of the most anticipated seasons of the year, not only for celebrations and gifts, but also for the opportunity to create a magical and memorable atmosphere, starting with the packaging. For businesses and stores, Christmas packaging is not just a wrapper, but a key part of the customer experience.

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  EDG Pine Trunk Base: The Elegance of Nature for a Stable and Refined Christmas Tree

  When it comes to setting up the Christmas tree, every detail counts to create a cozy and festive atmosphere. Often, however, the focus is mainly on decorations and lights, neglecting the importance of the base on which the tree rests.

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  Preparing for Christmas Magic: When and How to Present Your Window Displays to Maximize Sales

  Christmas is just around the corner and it's time for shopkeepers to prepare an environment that knows how to welcome, involve and amaze customers. A well-designed window display is not just a display of products, but a powerful marketing tool that captures attention, communicates the character of the brand and invites customers to enter, discover and ultimately choose your products for their Christmas gifts.

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  Marketing Strategies to Make Your Store Incredibly Cool This Holiday Season

  The atmosphere of a store this holiday season can make a big difference in how customers have their shopping experience.

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  How to Transform Your Store Environment into a Sales and Customer Satisfaction Engine

  The atmosphere of the store is decisive in influencing the purchasing behavior of customers. Especially during the Christmas period, when emotional expectations are highest, the store environment is a valuable ally that increases sales.

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  Premium Wrapping: Boxes That Transform Your Customer's Experience

  Packaging is not only a wrapper that protects the product during transport, but it is a fundamental extension of the experience that the customer has with the brand.

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  Christmas with Pets: Joy, Safety and Precautions for a Pet-Proof Holiday Environment

  Christmas is synonymous with magic: lights that illuminate homes, sparkling decorations and the Christmas tree that becomes the beating heart of the festive atmosphere.

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  How to Decorate the Corporate Reception for Christmas: Ideas and Tips to Create a Festive and Professional Atmosphere

  The Christmas atmosphere presents a unique opportunity for companies to create a welcoming and professional environment, perfect for receiving customers and employees during the festive period.

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  Personalized Favors: A Journey into the World of Emotions

  The art of giving favors has deep roots in cultural and social traditions. However, today more than ever, people are looking for not only material objects, but unique and personalized emotional experiences.

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  The Hottest Trends in the World of Wedding Favors for 2024

  The world of wedding favors is constantly evolving, with new trends emerging every year to meet the ever-changing needs and tastes of consumers. 2024 is no exception, with a host of new creative ideas, innovative materials, and design styles gaining traction in the party favor industry.

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  How to Enhance Your Products in the After-Sales

  In the competitive world of commerce, the success of a product does not stop at its initial sale. An often overlooked but fundamentally important aspect is the packaging and its after-sales management.

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