Do you know what tissue paper is?

What is tissue paper and why does it matter in packaging

Tissue paper is a very thin and flexible paper, used when we want to wrap, separate or present a product without adding excessive volume. Its lightness allows you to work with one or more sheets, creating soft folds, overlaps and small transparency effects.

In professional packaging, the Tissue Paper for Packaging category is the starting point for choosing white, colored, neutral, semi-transparent sheets or sheets suitable for specific needs.

Tissue paper should not be confused with Gift Paper. The wrapping paper almost always works on the outside of the package, closing and covering the product. The tissue works mainly on the inside: it creates a first layer, protects slightly and improves the perception when the customer opens the package.

Its commercial value is immediate. A shopper with tissue that protrudes slightly from the edge communicates attention. A box with the product wrapped in a neat sheet looks more polished. A basket with soft tissue at the base appears more complete and richer.

Tissue, therefore, is not just a light paper. It is a material that connects protection, order and presentation.

Tissue paper for packaging and store packaging

Colored Tissue Paper in Sheets cm.70x100 Pack of 70 sheets€18.61

White Tissue Paper Monogloss Sheets - Packs of 5 kg€26.72

Semi-transparent tissue paper sheets - packs of 5 kg€40.87

5 Kg. Sheets of White Anti-Grease Paper cm.70x100€35.66

5 Kg. Sheets of White Anti-Grease Paper cm.50x70€35.66

5 Kg. Sheets of White Anti-Grease Paper cm.50x35€35.66

Extra Tissue Paper 20 gr. Personalized with 1 color cm.75x100€1,537.20

Glossy Tissue Paper 20 gr. Personalized with 1 color cm. 75x100 mm€1,024.80

Main features: lightness, softness and transparency

The first characteristic of tissue paper is lightness. Precisely for this reason it is used when we need to add a layer to the package without increasing weight, bulk or rigidity.

Colored Tissue Paper in Sheets cm.70x100 is useful when we want to give color to the packaging, create visual volume and coordinate the packaging with the store palette.

Semi-transparent tissue paper sheets create a lighter effect. It lets you guess the contents without showing it completely and works well for accessories, cosmetics, objects and packaging where the opening must be more delicate.

White Gloss Tissue Paper is a very versatile solution. White does not compete with the product, it easily matches shopping bags and boxes and maintains a clean result.

There are four characteristics to be evaluated: hand, transparency, color and format. The hand indicates the sensation to the touch. Transparency determines how long the product remains visible. Color affects the perception of the packaging. The format helps to reduce waste and working time.

A proper tissue paper should be easy to pick up, fold and insert. If it tears too easily, it slows down the bank. If it is too stiff, it loses softness. If the color does not dialogue with the rest of the packaging, it can disturb the whole.

Types of tissue paper and differences in use

There is no single tissue paper suitable for every use. To choose well, we must start from the function.

White or neutral tissue is suitable when order, light protection and a clean effect are needed. It is suitable for fashion, accessories, cosmetics, design, household items and products that must remain protagonists.

Colored tissue is useful when we want to give character to the packaging. It can create recognition, support a seasonal campaign, or differentiate product lines. It works well in shoppers, gift boxes, baskets and promotional packaging.

Semi-transparent tissue is suitable when we want to maintain a light and less opaque effect. It is particularly effective with small products, delicate items and packaging where the customer has to perceive the contents without seeing it right away.

When packaging concerns food products, the choice must be made more carefully. It is not enough for paper to be beautiful or light. A distinction must be made between decorative use and direct contact with food. The Parcel Paper, Packaging and Food Packaging category helps you find your way around when you need more specific materials for counter, packaging or food use.

The tissue paper can also dialogue with the Plain Wrapping Paper. The outer paper builds the pack, while the inner tissue creates anticipation and protects the product. Matching works when the colors are coordinated and the textures don't compete with each other.

Where to use tissue paper: shoppers, boxes and compositions

Tissue paper finds its most frequent use in shoppers, boxes and gift boxes. In a boutique, you can wrap a garment before placing it in the bag. In a perfume shop, it can protect cases and bottles. In a gift shop, you can separate different items into the same package.

Paper shopping bags become more refined when they are combined with one or two sheets of tissue. The sheet can wrap around the product or come out slightly from the edge, creating an immediate visual effect.

Gift boxes work even better with the inner tissue. The bottom of the box can be covered with a flat sheet, the product can be wrapped individually or the tissue can be softly crumpled to create a small nest.

In compositions, tissue can give volume and order. In baskets with pre-packaged products, it helps to separate the elements and cover the bottom. In gift kits it makes each product more readable. In mixed packs, it reduces direct contact between different materials.

The technique depends on the desired result. A flat sheet communicates precision. A slightly crumpled sheet communicates softness and volume. A colored sheet creates contrast. Two overlapping sheets can give depth.

However, the tissue should not be inserted at random. It must accompany the product, not hide or compress it. The customer must open the package easily and perceive a natural order.

Shoppers and boxes to match tissue paper

White kraft paper shopping bag with flat handle, 9 sizes€87.11

White kraft paper shopper with cord handle, 6 sizes€81.56

Recycled Havana paper shopper with flat handle, 8 sizes€77.67

Havana kraft paper shopper with cord handle, 8 sizes€81.56

Avana Boxes Square Base Bottom and Lid€2.24

Rectangular Box Bottom and Lid Havana€4.31

10 foldable embossed white cardboard boxes€3.48

10 folding Havana cardboard cases€3.02

Combine tissue, paper, ribbon and filling

Tissue paper works best when it enters a coordinated system. On its own, it can improve the packaging, but the most professional result comes from the combination with a shopping bag, gift wrap, box, ribbon and filling.

Fabric Ribbons add a more polished finish. A double satin, organza or light ribbon can make a box with tissue inside more elegant. However, the ribbon must be proportionate to the format and consistent with the color of the tissue.

The Box Fill Chip is useful when more volume or more internal stability is needed. Tissue creates the first layer soft and visual, while chip can help lock products into boxes, baskets, and packages.

A simple example for retail is this: white paper shopping bags, colored tissue and matching ribbon. For a more natural effect we can use Havana shopper, white tissue and textile ribbon in neutral tones. For a premium package we can choose a rigid box, semi-transparent tissue and satin ribbon.

The mistake to avoid is adding too many materials. Tissue, paper, tape and filler must have different roles. If all the elements want to attract attention, the packaging becomes confusing. If, on the other hand, each one has a function, the result appears more professional.

Complementary papers, ribbons and fillings

25 Sheets of Colored Havana Sealing Paper€24.37

25 Sheets of White Colored Sealing Paper€24.37

25 Sheets of Single-Coated Plasticized Paper€21.70

Rice Paper Reel Mt. 1x10 for packaging and creative decorations€24.03

25 Sheets of Rice Paper gr.25 cm.93x63€55.27

50 MT Double Satin Tape€1.83

Glossy Polypropylene Tape for Gift Packaging€2.63

Organza ribbon edged in various colors€4.49

Customise tissue paper to make your brand recognisable

Personalized tissue paper is an interesting solution when we want to transform the inside of the package into a brand support. It doesn't work on external visibility like a printed shopping bag, but on the opening experience.

The Personalized Papers and Tissues allow you to insert logos, patterns, light graphics or elements coordinated with the identity of the store. It is a useful choice for boutiques, fashion brands, cosmetics, perfumeries, e-commerce, accessories and gift boxes of the most refined range.

Customization must be designed with measure. Tissue paper remains a light material, so the graphics should not weigh down the effect. A repeating logo, a sober pattern or a one-color print can be enough to make the packaging recognizable.

Before customizing, it is worth evaluating three aspects: quantity used, color of the bottom and products to be packaged. A personalised white tissue is versatile and readable. A colored tissue can be more distinctive, but it requires more attention to contrast.

The commercial advantage is clear. When the customer opens a shopper or a box and finds a matching tissue, he perceives a more designed packaging. The brand not only appears on the outside, but also accompanies the moment of opening.

Tissue paper and personalizzati materials

Extra Tissue Paper 20 gr. Personalized with 1 color cm.75x100€1,537.20

Glossy Tissue Paper 20 gr. Personalized with 1 color cm. 75x100 mm€1,024.80

Single-coated paper 80gr. Personalized in Four-color cm.70x100€1,317.60

Personalized Gros Grain Ribbon with 1000 meters Blank Screen Printing€780.80

Havana Shopper Flat Handle Personalized in Color€163.48

White Shopper Flat Handle Personalized Color€163.48

Havana Shopper with Cord Handle Customized in Color€165.92

White Kraft Shopper with Lanyard Handle Customized in Color€165.92

Mistakes to avoid and practical method of choice

The first mistake is to consider tissue paper as an impact protector. It is not. Tissue protects against dust, minor rubbing and surface contact, but is not a substitute for honeycomb paper, corrugated cardboard, technical fillers or suitable boxes.

The second mistake is choosing only by color. Color matters, but it must be consistent with the product, packaging and brand. A very vibrant tissue paper can work for promotional packaging, but be off-key in premium packaging. A white tissue is versatile, but it can be too neutral if the store wants to communicate energy or seasonality.

The third mistake is using an unsuitable format. Sheets that are too large generate waste and slow down the bench. Sheets that are too small do not wrap the product well and force untidy overlapping.

The fourth mistake is not distinguishing between delivery and shipping. In the store, tissue paper may be sufficient to present and protect slightly. In e-commerce, on the other hand, it must be combined with boxes, fillings and more structured materials when the product has to travel.

The most practical method is to start with the product. Let's ask ourselves if it should be wrapped, separated, superficially protected, presented as a gift or placed in a box to be shipped. From this answer we choose white, colored, semi-transparent, personalized tissue or a more technical material.

Tissue paper is effective because it is simple, fast, and versatile. When chosen wisely, it improves packaging without complicating the work. At ChartaRè, we consider it a fundamental material for building tidy, light and professional packaging, capable of enhancing the product at the most important moment: that of delivery and opening.

Protections and supports when tissue paper is not enough

Honeycomb Paper Reel cm.50x250 mt. Bye bye Bubble Wrap€77.37

Wrapping paper Millerighe Havana kg. 5€28.69

Havana Sealing Paper Reel Cm.70x100 mt. Natural and Colorful€37.21

Onda Avana Cardboard Sheet cm.50x70€1.24

Havana Paper Chip filler and protective for Packaging and Packaging€35.29

kg.5 of Recycled Paper Chips fillers and protectors for Packaging and Packaging€23.26

kg.5 of White Paper Chip filler and protective for Packaging and Packaging€34.29

Transparent Polypropylene Chip, light, voluminous and decorative - 5 kg€43.68