In una confezione professionale la carta di riso non si sceglie soltanto per il colore. Contano forma e dimensione...

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The shopper you deliver at Christmas must do two simple things: contain the already packaged product well and complete the work done at the counter. A beautiful graphic is not enough if the box does not fit, the bottom does not remain stable or the handle is uncomfortable for that content.
Before ordering, choose the products you sell most often, try the complete packs and reduce the choice to the formats you will actually use. So you can also decide more wisely how many Christmas shopping bags, neutral or personalized to keep ready.
Put some typical purchases of your store on the counter: a small item, a medio and the bulkier one that you usually package. If you use a gift box, try the box; if you add paper and ribbon, also consider the space they take up. The size of the shopper should be chosen on the finished package, not on the product without packaging.
From this test you can derive a main size and one or two complementary sizes. Before buying many patterns, check which formats really cover the most frequent purchases.
The shopper must allow you to insert and remove the package without crushing it. Check the width of the package, the useful height and above all the gusset: a box can enter from the side but not rest well on the bottom.
For folded clothing, a different size than a rigid box or basket may be sufficient. If you are unsure between two sizes, test with the actual products before ordering.
A shopper with Christmas graphics makes the gift box immediately recognizable. A shopper in Havana, white or colored paper, on the other hand, can also accompany other times of the year: for Christmas you can coordinate it with paper and ribbon, without changing all the store's equipment.
The choice depends on how many pieces you plan to use during the holidays and how much space you have to store any leftovers. To learn more about the role of ready-made graphics, also read the article on shopping bags with Christmas patterns. If you prefer a base that can be used all year round, look at paper shopping bags.
When the contents are wide at the base, the bottom of the shopper counts as much as the height. A gift box or food box should rest without tilting and leave enough space to be taken out without ruining the wrapping.
In the catalog you will find both a Christmas shopper with a wide bottom and a solid color version, to be completed with the materials you already use at the counter.
Flat handle and lanyard change the grip and appearance of the shopping bag, but the choice should not be made just by looking at the photo. Try carrying a sample pack: check that the handle is comfortable, that the package stays in place and that the shopper is suitable for the weight indicated by the manufacturer.
If you have to choose between the two, you can find a more detailed comparison in the guide to flat handle and lanyard shopping bags.
Look at how many packs you prepared at the same time last Christmas and divide them by format. If you don't have a precise count, you can start with the orders and items sold most often, marking for a few days which shopper is actually used at the counter.
For each size, compare the number of shopping bags you expect to consume with the pieces of the package you are buying. Keep a small stock of the most popular formats and set a date to check consumption: it is more useful to buy the same quantity of each model.
A personalized shopper can represent the store even after Christmas; a shopper with seasonal graphics, on the other hand, responds to holiday packaging. The two solutions can coexist: choose which one to use for regular purchases and which one to reserve for gifts.
For the custom, prepare the logo, format and quantity before ordering and check the product sheet for updated times and conditions. You can evaluate the personalized shopping bags starting from a Havana version with a flat handle or a white one with a cord.
Are you organizing the whole Christmas in the store? The choice of shoppers is only part of the job. In the guide on when to prepare the window and packaging you will also find the steps to coordinate the set-up, boxes, paper and ribbons.