Christmas Ribbons for Retailers — Pairings, Bows and Quantities

Choose the ribbon together with paper, boxes and shopping bags

Put the materials you will use for gifts on the counter. On kraft paper, you can try a velvet-effect red or a tartan pattern; on a white box, a green with a gold border. If the wrapping already has Christmas designs, a solid color leaves the pattern legible without adding a second pattern.

In the Christmas ribbons category, compare finishes and colours based on these combinations. Choose a main combination and a variant for special packaging – it will be easier to maintain the same style even when different people are working at the counter.

Velvet, grosgrain or tartan effect?

The Double Velvet has a soft velvet-effect finish and is offered in 7-meter reels, with heights of 15 and 25 mm. It is a choice to be evaluated for a bow that is clearly visible on a simple wrapping. The Tartan instead adds the tartan motif, with heights of 12, 25 and 38 mm and 20-meter reels.

To immediately recall the holidays, there is the red grosgrain with white writing "Merry Christmas", 15 or 25 mm by 20 meters. If you prefer a more discreet detail, the Gold Line combines the grosgrain texture with the gold edging. Try them knotted: the sample shows how the bow falls much better than just the spool.

Four ribbons to match with Christmas packaging

Check the footprint of the staple on the finished package

On a small box, a wide ribbon can cover almost the entire lid; on a large package, a thin string produces a very different effect. Start with the size of the gift and also try the length of the tails: they must accompany the package without dragging around the counter or hiding the brand.

For Christmas gifts with a handle, let go of the grip and check the opening. If you deliver the gift inside a shopping bag, insert it with the bow already made: it must go in and out without being crushed.

Prepare a quick solution for peak hours

If you repeat the same package often, keep a sample near the station and cut a few lengths of tape of the size you tried beforehand. Save the flakes for the arrangements you can prepare before the customers arrive.

For compatible packages, you can also evaluate ready-made elastic bows: the model in the catalog measures 12 cm and is sold in packs of 24, in red, gold or silver. Test the elastic on the format you use, so you know if it stays in place without deforming the package.

24 elastic bows in 3 colors cm 12€23.09

Count meters, not just reels

Pack a sample gift and measure all the ribbon used, including knot, bow and tails. Repeat the test on the main formats: a box and a gift do not consume the same amount.

If you use 1.2 meters for a package, 120 meters are needed for 100 packages: this is equivalent to six 20-meter reels, before considering waste and remakes. Add a reserve based on the work planned and count the material destined for the showcase separately. Always check the square footage of the chosen model: a 7-meter reel does not cover the same number of packages as a 20-meter one.

Showcase a detail of the packaging

A red bow on some display packages can recall what the customer will find at the counter. There is no need to use the same ribbon on each element: taking up a color or a pattern is enough to connect the setting to the packaging.

Observe the fitting from outside the store as well. A detail suitable for a small box can get lost in the window; for the bows of the set-up, you can choose a different height, keeping the same color combination. Then keep the stall stocks separate from those of the decorations.

Want the logo? Also consider use after Christmas

A ribbon with the name of the store can finish neutral boxes and also accompany gifts for the rest of the year. Among the ribbons personalizzati you will find the double satin with gold hot stamping and the grosgrain with white screen printing.

For these two models, the cards indicate a minimum of 1,000 meters and about 20 days from the confirmation of the draft. Before allocating them to Christmas packages, check the delivery date and evaluate the annual consumption: the logo without seasonal writing allows you to continue using them after the holidays.

Logo ribbons for use beyond the holidays